Operations, maintenance and contracts
CRM
Abbreviation for Customer Relationship Management
In short and in plain language
CRM is a tool for customer contacts. It keeps track of enquiries and sales chances.
The sales team and the help desk can see the history with each customer.
If the shop is linked to it, orders and enquiries show up in it too.
Definition
CRM is software for managing customer contacts, enquiries and sales opportunities. Sales and customer service see the history of each business relationship there. A connection to the shop makes orders and enquiries visible in it.